“When converting an idea to an item, some of the biggest setbacks to time and budget result from not fully understanding the materials or best processes for manufacture. At Genius of Design, we harness almost 4 decades of experience to help make the process as smooth and successful as possible”
Design is more than just creating an aesthetically pleasing product. It must function and have a purpose that fits a need or solves a problem. Genius of Design will always develop products with empathy to the user through a human centred design approach. Our design philosophy is all about creating great experiences and aesthetic designs that encourage conversation. it is all about creating a holistic experience that people will enjoy.
We design all products and components by carefully selecting materials and processes that take into account the environmental conditions and use of the product. Through this process we will deliver an outstanding product that will also match the practical constraints of business. We always apply the “Design for manufacturing and assembly” (DFMA) method to all our designs. This focus allows us to keep an eye on lead times and knowing that our designs can be produced to the best quality and cheapest price.
One thing that is important to us is sustainability. We believe that good design must focus on full life-cycle design, taking into account the environmental challenges presented through the products life; to both human and the environment.
Designing great products is all about the detail, The big picture is the dream the detail is where it comes alive.
“Let us help you through the innovation cycle and development of your new or existing products”..
